A Vision Born from Concern. How the journey of Imaan & Akhlaq began.
It began with a concern close to home. Saith Usama J. Chitrali, also known as Shiekh Uncle, observed children consuming content that was shaping their behavior, emotions, and worldview, often disconnected from their faith and values.
The initial idea behind Imaan & Akhlaq was to create meaningful, value-driven animation. However, due to practical constraints and the high cost of production, the vision could not take shape at that time.
In 2024, a pivotal conversation with educator Ahmed Masood Khan led to a deeper realization that, while moral education existed, true character-building was missing. This sparked a journey.
Shiekh Uncle began with story-based curriculum books, designed to connect values with real-life actions. Gradually, the vision expanded into a complete ecosystem: activity books, audio stories, interactive learning, and impactful puppet shows created with the Uncle Sargam Team (Kaliyan).
Today, Imaan & Akhlaq is more than a program. It is a growing movement to transform learning into living.